File Formats
While we have a preference for .AI (Adobe Illustrator native format), we also want to accommodate all of our customers so that they can get the labels they need without the hassle. Therefore, we are also happy to accept such file formats as .PSD (Photoshop Native), EPS, and .PDF. If you need help converting your file to an acceptable format, do not hesitate to reach out to us! We will assist you to the best of our ability. While we have no problem working with other formats, sticking with these select few help streamline the process on all ends!
As a note, we do understand that some of our customers prefer to design their labels through Photoshop. Unfortunately, Photoshop does have its limitations. Consult the Resolution section of this page to learn more.
Clear Space
Creating custom labels is a rewarding process, and we understand the hard work that goes into crafting the perfect design that meets all your expectations for beauty, legibility, and creativity. With that in mind, please make sure to allow for clear space of at least ⅙” inside the finished size. Be sure to arrange all images and text so that nothing invades this space. Do understand that background colors and patterns are an exception to this rule.
Color
At Frog Labels, we want to make sure that you get your labels exactly as you requested them, with no unexpected surprises. You can help ease the process by ensuring that all your files are designed and submitted in CMYK mode, as opposed to RGB. Otherwise, we cannot guarantee that automatic conversions won’t totally shift your colors when we send the files to press. Not sure what CMYK is or how it differs from RGB? We have an awesome blog to get you up to speed!
Finally, if you plan to use White Ink anywhere in your design, please consult our FAQ on the subject and follow our steps carefully
Fonts
An aptly chosen font can help your product stand out from the competition! That said, you should follow our guidelines for fonts carefully to ensure that you do not run into any unexpected issues. The most important thing is that you outline or flatten your fonts. They should not be sent live. If you have any questions about what this entails, do not hesitate to reach out to us or to consult our informative blog for more info.
Resolutions
To get the most out of our services, please check your files’ resolutions before sending them. Ideally, your files should be created at 300 DPI resolution. Please note: higher resolution does not necessarily equal crisper images. In fact, depending on your image, it may appear disappointingly hazy. Similarly, resolutions lower than 300 DPI may be just as underwhelming.
IMPORTANT: Photoshop is great for editing images–not so much text. Basic textual content usually is not a huge concern. However, when you have large amounts of texts whose legibility depends on their design and placement, you may run into problems. That is because Photoshop treats fonts differently from images, often leaving them looking pixelated and blurry.
To prevent this problem entirely, opt for Illustrator. Illustrator has the capacity to maintain the sharpness and quality of your text, thanks to its vector format.
File Naming
When it comes to creating labels with us, file names matter! If you are requesting multiple labels, make sure each one has its own file and is named clearly so that we know what label it applies to. For example, if you have six different shampoo labels, you would not group them all into one file called ShampooLabels.eps. Instead, ensure that each one has its own file with its own unique name (ie., Shampoo 10 oz Summer Breeze.eps).
Bottom line, we should be able to tell from the file name what we are dealing with before we even look at the actual content. If the labels are obscurely named, we may have to reject your requests and have you resend them once you have renamed them.
If you are working with a third-party designer, simply let them know what our file naming conventions to avoid any miscommunications!
Bleeds
Bleeding might not be pleasant when it comes to a papercut or scraped knee, but bleeds are often essential for us! A bleed occurs when the background design or color exceeds the label and creeps into the edge. Including them will ensure that minor shifts won’t ruin the whole label during the cutting process. Needless to say, while they may not look pretty on screen, bleeds are an important part of the design process. So do include them (1/16″ or 0.063″on all sides) when necessary.
Embedded Images
A stunning image may well be what ties your label together! Ensure that it appears as exactly where you want it to appear by embedding all images and graphics in the file. Do NOT include linked images.
Additionally, please be sure to size all images to 300 DPI (at intended image size when printed). Making it bigger won’t make it look better in the finished product; it will just needlessly increase the file size. If you have any doubts, reach out to us for help!
Proofing
So your colors flow together beautifully, your image shines, your product label is printed boldly for all to see. But then an unassuming consumer stumbles upon a nasty little stumble: our shampoo lives up to it’s name! Oh no.
Prevent such costly and embarrassing mistakes by proofreading all artwork before sending it to us. We unfortunately do not have the resources to check your labels for errors before printing them. Have a friend or colleague look it over if you must!